Advanced Pharmaceutical Marketing & Portfolio Strategy

A 600 Level Simulation-Based Course

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The advanced application of each of these topics will be discussed:

• The Key Principles of Strategy
• Market segmentation and positioning
• Portfolio management
• The marketing mix: Price, Product, Place, Promotion
• Tactical Execution
• Monitoring and Evaluation

This course distinguishes itself from other executive development programs because it provides an ideal blend of didactic and experiential learning. Plenary sessions support and strengthen the strategic concepts while the StHEALTH™ simulation allows the participants to apply their knowledge in a realistic competitive marketplace.

Overview

Foster Rosenblatt's Competitive Healthcare Strategies course is a 2-day course that teaches the principles of strategic planning. In addition to training lectures and case studies, participants utilize StHEALTH, an advanced and realistic business market simulation. This simulated market environment allows participants to best learn and apply the lessons of the course in a risk-free setting.

Participants are divided into teams that compete directly against each other managing their assets and portfolios; each vying for market share and profit over a simulated period of 8 years.

Who Should Attend

VP sales and marketing, directors of sales and marketing, group marketing managers, senior marketing managers, regional sales managers, district sales managers, market research managers, R&D managers, strategic planners and directors of finance.

Location

In the US, this Foster Rosaenblatt course is being conducted at the Villanova Conference Center near the campus of Villanova University in Radnor, PA. The Villanova Conference Center is ideally located and a convenient distance from downtown Philadelphia. The Center meets the demanding standards of the International Association of Conference Centers and has won many Pinnacle awards for its outstanding facilities and service.

In Canada, our location is in the vicinity of Montreal Pierre-Elliot Trudeau International Airport. The Hotel Novotel Montreal Airport has excellent conference facilities and is conveniently located off Highway 40 (Trans-Canada Hwy) in St. Laurent, QC.