Foster Rosenblatt

Animal Health

Practice Leader

Anna Czarnecki, MBA
aczarnecki@fosterrosenblatt.com  |  +1 514 891 6244

Practice Overview

This practice provides comprehensive commercial consulting services that are specific to the unique business model of the Animal Health marketplace.

Value Proposition

  1. Conduct market research characterizing the current state and likely future trends
  2. Strategically assess opportunities for markets, brands & business units
  3. Accurately forecast units and/or patients for brands & markets
  4. Understand promotional sensitivity and optimize promotional spend
  5. Determine optimal brand pricing and/or commercial terms
  6. Create brand and business unit strategy
  7. Value assets for transaction support

Species / Business Units Supported

  • Companion Animal (canine and feline)
  • Cattle (beef and dairy cattle)
  • Swine
  • Poultry
  • Equine

Use Cases

Stakeholder Analytics

  • Animal owner (domestic, farm, supplier and others) / Producers / Distributors / Labs / Veterinarians

Commercial Strategy

  • Defining, evaluating and planning for different scenarios
  • Conducting quantitative & qualitative war games
  • Setting prices & commercial terms
  • Composing brand plans
  • Forecasting products and markets

Transaction Support

  • Determination of transaction strategy & structure
  • Valuation of products for buy-side & sell-side