Marketing Pharmaceutical Products

A 200 Level Course

Download Course Brochure

This course will teach you the fundamentals of developing and delivering a detailed marketing plan, including:

• How to Complete a Situation Analysis and Competitive Analysis
• How to Assess a Product Profile
• Opportunity Assessment & Strategy Development
• Effective Segmentation Techniques
• Building a Brand with a Distinct Position
• The Financial Viability of Your Product & Tactical Execution

The Marketing Pharmaceutical Products course has been developed specifically to support the professional development of pharmaceutical associates by exposing them to the principles and practice of the most important commercial discipline, marketing.

Overview

This 3.0 day comprehensive marketing course will teach you the fundamentals of marketing a brand in the pharma industry. Participants will be taught how to develop a detailed marketing plan, how to perform a market analysis, strategy development techniques, segmentation and positioning, financial assessment and plan execution.

Topics are explored in plenary sessions where the principles are taught, followed by case study exercises where the practice is applied.

At course end, participants will present their marketing plan to the faculty in a mock brand team review session.

Who Should Attend

Marketing associates, product managers, brand team members, commercial analytics team members, clinical research associates, finance associates, R&D team members, regional or district sales managers, strategic planners, managed care and reimbursement associates.

Location

In the US, this Foster Rosenblatt course is being conducted at the Villanova Conference Center, in the town of Radnor, PA. Radnor is approximately 25 minutes from the Philadelphia International Airport.

In Canada, our location is in the vicinity of Montreal's Pierre-Elliot Trudeau International Airport. The Hotel Novotel Montreal Airport has excellent conference facilities and is conveniently located off Highway 40 (Trans-Canada Hwy) in St. Laurent, QC.