Public Courses

Pharmaceutical Marketing Development Programs

The corporate training world has fundamentally evolved. To adapt to this changing environment, the Foster Rosenblatt Academy has developed an enterprise learning framework for pharmaceutical marketers.

The following courses are offered in an open registration forum or they can be customized for delivery at your company.

• Marketing Pharmaceutical Products – Develop a marketing plan and experience the results using the StHEALTH simulation.
• Pharmaceutical Market Research – Demystify the world of primary and secondary market research.
• Forecasting Healthcare Markets & Products – "The New Survival Skill."
• Segmentation & Positioning – The changing business model and the case for strategic market segmentation and customer-centric positioning.
• Advanced Pharmaceutical Marketing & Portfolio Strategy – Moving from brand manager to portfolio director.

The courses are delivered by recognized global leaders and supported with our StHEALTH™ simulation.