Simulations

Foster Rosenblatt offers a dynamic and interactive marketing simulation, StHEALTH, ideal for supporting the learning objectives that are central to a market-driven business strategy, including segmentation, positioning, promotion, portfolio management, market research and pricing and reimbursement. StHEALTH focuses on life sciences including biopharmaceuticals, devices and diagnostics.

Custom Courses

Foster Rosenblatt is a leader in providing engaging and high-value custom courses to provide your team the skills to develop market driven business strategies.

In contrast to lectures and case studies, a StHEALTH simulation requires participants to put into practice the principles of business strategy in a competitive situation. Decisions must be made in teams, and several rounds of decisions ensure that the concepts are not only used, but internalized. This ensures a learning experience with lasting value.

StHEALTH currently is offered as a Windows application, with separate instructor and participant versions, and has the advantage of not being reliant on internet connectivity which can be an issue in certain venues.

Business Schools

StHEALTH™ is currently used in leading business schools worldwide. It offers unmatched flexibility and opportunity for customization. Professors teaching MBA and Executive Education programs are invited to license StHEALTH for use in their programs. Foster Rosenblatt's StHEALTH simulations are available to business school instructors.

For more information on using StHEALTH at your company, email us.